Tober's message was that ranking signals are relative to your industry and niche, so consider what your users need when considering how to structure your site and create content for your pages. He echoed Andrienko's call to watch your competition and see what they're up to. See Marcus Tober's full presentation here: Why Overall Ranking Factors are Dead! By Marcus Tober of Search Marketing Expo - SMX How to put these results into action The final speaker was Herndon Hasty, digital marketing manager for The Container Store. His presentation was more focused on collecting data and conclusions from previous speakers and providing practical applications.
He also used case studies to illustrate his own findings. Site Speed Site speed has been a long-standing ranking factor, and it's becoming increasingly important as mobile usage continues to grow. Here are Hasty's top recommendations for improving jewelry retouching service site speed: Caching. Find other items on your site that you are not currently caching or should be caching for a longer period of time. (Basically, this ensures that the page can load faster for everyone who has visited your site before.) Combination of your external files.
trying to keep Google happy by constantly adding new content were too eager to post a steady stream of guest author posts, and , created a lot of collateral damage in the process. Websites were penalized, and while some took years to recover, many never did, so their owners had to start over on a new domain. Many have even gone bankrupt. For a while people avoided guest blogging, but today it has returned to its traditional roots. 6. Keyword stuffing Back when search engines were only able to interpret simple signals, like keyword density, trucking keywords into a web page to make it more relevant was all the rage. What should have been just a few examples of a particular phrase spread across a web page grew faster than a zombie outbreak. It doesn't work — and more importantly, it makes it look like you're employing drunken toddlers to write your copy, which doesn't do much to instill trust in your business. 7. Exact Match Anchor Text At one time, anchor text –