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Md Mostakim Hossain
Jun 30, 2022
In Welcome to the Forum
If you're unfamiliar with sourcing and cultivating deep customer data for your industry, creating engaging content and campaigns is an uphill battle. Assumptions can only get you so far, but using tools and resources to collect customer and industry data can help you get to the finish line with every campaign. In this article, I've listed nine resources you may not have considered for cultivating this data for laser-focused campaigns. 1.Quora If you have experience with Quora, you know that many of the questions that arise may have little to do with your industry. If you look beyond trivial questions like “Why are firefighters sexy?” (because we are) and "Why does dog fur smell bad when image masking service wet?" (yeast and microorganisms are released upon contact with water), you may find opportunities to collect data and refine your target audience. Advertising Continue reading below Quora is useful for creating questions that drill into specific audience segments for your campaigns. This platform can provide insight into what motivates them, what interests them, and how they may react to a content campaign you are currently planning. An entrepreneur who runs an online fitness store that sells supplements and shake mixes could use Quora to gather additional details about consumer preferences to direct their next content campaign. Some questions they might ask include: Advertising Continue reading below Do you prefer taking protein shakes before or after a workout, and why? What do you look for when comparing protein shakes? Do you prefer multivitamins, energy drinks or both? With a little brainstorming and planning, you can glean good insights and cultivate valuable data from your target audience on Quora.
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Md Mostakim Hossain

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